Support Us Button Widget

NC State and 321 Coffee launch a collaborative coffee

This good news has been brewing for years.

NC State football coach Dave Doeren surprises 321 Coffee barista Sam Hening with his face on a 321 Coffee bag.

321 Coffee barista Sam Hening is featured on the coffee bag.

Courtesy of 321 Coffee

NC State and 321 Coffee have teamed up to produce an officially licensed co-branded coffee called “Greater Good.” The collaboration is six years in the making — Lindsay Wrege and Michael Evans started the inclusive coffee company as freshmen at the university in 2017.

The new blend is a medium roast coffee, produced in 321’s south Raleigh roasting facility. Its packaging features NC State branding (hi Mr. Wuf) and 321’s story.

Wondering who’s on the back of the bag? That’s barista Sam Hening, one of 321’s first employees who’s been serving coffee to the Wolfpack’s football team and staff since 2018. Football coach Dave Doeren surprised Sam with the bag during a friends and family reveal earlier this month.

Preorder the “Greater Good” blend here — it will be released on Tuesday, April 11. Bonus: A portion of the sales will support merit, study abroad, and athletics scholarships at NC State.

More from RALtoday
We’re highlighting the best kid-friendly activities that Raleigh has to offer — complete with art classes, animal encounters, and outdoor fun.
Get your hats and mittens — it’s finally snow season in Raleigh. While the 919 isn’t known for its wintery weather, we’re holding out hope for some history-making snowfall soon.
If you’re looking for plans to bring in the new year, Raleigh is bustling with events. Explore each event and plan where you’ll bring in 2025.
Sponsored
The Townes at Carlton Pointe offer brand-new townhomes ready for move-in just in time for the holiday season.
Take a look at the new additions and what’s coming soon to the North Hills development.
These grand gifts given to Raleigh are way better than a Jelly of the Month Club membership.
Raleigh Union Station Bus Facility, or RUS Bus, will include a multi-use development combining transit, residential, and retail spaces in the Warehouse District.
Hurricane Helene devastated parts of WNC, including areas where the NC-native Fraser fir grows. While many farms recovered, here’s how you can support NC Christmas tree farmers across the state.
Dreamville Festival, one of Raleigh’s largest events, will end in 2025. Explore its financial impact on Raleigh’s economy.
In early 2025, Hone-Sharpen, a unique culinary experience, will open in Raleigh’s Smoky Hollow multi-use development. We sat down with the founder behind this innovative experience, Cherisse Byers, and talked about some of what’s to come.