We asked readers what came to mind as the most iconic Raleigh signs. Here are five signs we love to pass by.
The Longleaf Hotel
📍 300 N. Dawson St. | You know you’ve made it downtown when you see the “Long Live Longleaf” neon light. The hotel was originally built in the 1960s and was renovated in 2019, giving it a mid-century modern look. In 2022 (and again in 2024), Thrillist named it the coolest hotel in North Carolina.
The original Char-Grill
📍 618 Hillsborough St. | This is where it all began. In 1959, restaurateur Bruce Garner opened the first Char-Grill ever. This location has been slingin’ flame-cooked burgers ever since. As of October 2024, this staple is on the market for redevelopment.

Deco’s neon sign was installed in November 2022.
Photo by @glas.work
DECO
📍 207 S. Salisbury St. | This quirky gift shop got a face lift in November 2022 to celebrate its 10 year anniversary. The star of the show is the new neon sign designed by the local makers at Glas.
The Roast Grill
📍 7 S. West St. | Get ‘em while they’re fresh. This 13-seat, hole-in-the-wall restaurant has been serving hot weiners since 1940. Check out seven more spots to grab a dawg in Raleigh.
Krispy Kreme
📍 549 N. Person St. | You already know where we’ll be when the “hot now” sign lights up. This is where runners down one dozen glazed donuts during the annual Krispy Kreme Challenge, a charity race supporting UNC Children’s Hospital.
Was your favorite sign left off the list? Give us a sign and maybe we’ll add five more.