Sponsored Content

How Hawthorne is helping residents love where they live

The No. 1 rated property management biz in the country is having a moment here in The Triangle.

Sponsored by
Shots from around Hawthorne at Traditions, including the courtyard, gym, hosting areas, and kitchen.

Did you know? Hawthorne was started by three friends in 2009.

Photos provided by Hawthorne Residential Partners

When it comes to apartment living in The Triangle, the old formula just doesn’t cut it anymore.

Renters want more than a roof over their heads — they want what we all want: Meaningful connections, a strong sense of community, and a space that feels like home.

That’s where Hawthorne Residential Partners comes in. They’re helping redefine apartment living across NC and beyond by creating intentional spaces built for belonging.

Let’s take a look at their flourishing LIVE IT culture.

Community-first, experience-driven living

At communities like Hawthorne at Traditions, a brand new community in Wake Forest, standout features such as a podcast room, wine lounge, and golf simulators aren’t just about luxury — they’re about fostering creativity, interaction, and a sense of belonging with your neighbors.

Hawthorne also offers an exclusive program that brings connection right to residents’ front doors.

Through the Hawthorne Experience Program, events like yoga classes, painting workshops, and baking lessons led by local experts inspire interaction and shared experiences. It’s a fresh take on apartment living, blending upscale amenities with meaningful experiences to create connected communities where residents feel truly at home.

Psst... Check out this video for a peek at Hawthorne living.

No. 1 in Customer Satisfaction

Does building a culture actually make a difference? Just ask Hawthorne’s sky-high resident satisfaction ratings, which speak for themselves.

  • Hawthorne has ranked #1 in resident satisfaction in the nation among NMHC Top 50 Managers for three consecutive years.
  • Hawthorne also has a Nationwide Online Reputation score of 86.61 out of 100, which represents an aggregate property rating across online review sites. (Psst: The industry average is 61.77.)

Visit any Ral-based Hawthorne community on Google, and you’ll find countless reviews from the past year. A few of the highlights:

  • “If you’re looking for a good community, don’t hesitate to move in here.” wrote Joel L. “Friendly neighbors & lots of fun times.”
  • “I love living at Hawthorne at Holly Springs,” said Ruth B. “I love the monthly events for the tenants.”

Turns out, residents love living in apartments that build real relationships.

Explore Hawthorne communities

Hawthorne currently manages 130+ communities across North Carolina, including 23+ pet-friendly spots right here in the Raleigh area.

Most recently, Hawthorne opened a brand-new community in Wake Forest, Hawthorne at Traditions, which blends curated spaces + thoughtful amenities with the Hawthorne culture of “LIVE IT” connectivity.

So, where do you see yourself living?

Find a community near you

More from RALtoday
In case you hadn’t noticed, Raleigh’s growing in a big way, and some mixed-use developments are set to transform downtown + Midtown in 2026 and beyond. Here’s what you need to know about three major developments.
If you’re looking for plans to bring in the new year, Raleigh is bustling with events. Explore each event and plan where you’ll bring in 2025.
Sponsored
Raleigh restaurants, cafes, and diners serving up all the eggs, pancakes, mimosas, and other brunch favorites you want to eat.
For the first time since 1990, you can back the Pack in the NCAA men’s soccer finals — and it’s all happening in Cary.
If you’re a fan of real trees over artificial, this list is for you. We’re highlighting 10 local spots to pick up Christmas trees in Raleigh, including home delivery options, pre-flocked trees, and NC-famous Fraser firs.
Our readers have spoken — here are the best local spots our city has to offer, from the best coffee shop to the best apartment complex to the best dentist.
Hi Raleighite. It’s that time of year again — Spotify Wrapped is out, and so is ours. Ready to see how our year stacked up?
A grassroots effort is helping central NC properties become part of a nationwide habitat network.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.