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A peek inside Lowes Foods’ Beer Den ahead of National Beer Day 🍻

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beer truck at store

Lowes Foods’ Beer Run truck picks up beer from breweries across NC that do not distribute + stocks them in Lowes Foods Beer Dens statewide | Photo provided by Lowes Foods

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Wednesday, April 7 is National Beer Day, and we’re already at a post-work happy hour in our minds. We love a local brewery, but you can just as often catch us grabbing a craft pint at Lowes Foods’ Beer Den while knocking out our weekly grocery run. 🍻

DYK? Through a collaboration with Thomas Creek Brewery out of Greenville, SC, Lowes Foods has its own line of original Beer Den Brews, all named after fairy tales: 🧚

  • Belle India Pale ale: crafted with chinook, citra and amarillo hops, boasting tropical fruit notes — a “hoppy beast of a beer” that’s easy to love 🥀
  • Robin Hood Amber Lager: easy-drinking, medium-bodied lager with a malty backbone, caramel-like flavors + a crisp hop finish — gather your merry men (and women) 🏹
  • Rumpelstiltskin South German-style Hefeweizen Ale: bready, South German-style Hefeweizen with notes of banana + clove for a fruity and phenolic flavor — worth its weight in gold thread 🧵
  • The Hoppit Pale Ale: balanced brew made with cascade, centennial, and styrian golding hops, plus notes of citrus + orange marmalade — one beer to rule them all 💍

beer poster

Lowes Foods now offers its own line of original craft beers | Image provided by Lowes Foods

The original brews are a product of The Beer Den Cavern — the brewpub inside the Lowes Foods store at Five Forks in Simpsonville, SC (the Carolinas’ first brewpub in a grocery store). Cavern Head Brewer Joe Quattlebaum developed the recipes for the four beers, and connected with Thomas Creek to produce the beers for distribution to Lowes Foods store across the Carolinas.

Fun fact: Lowes Foods is the only grocery store in Raleigh that sells several popular NC beers from breweries that don’t otherwise distribute, including Heist (Charlotte), Burial (Raleigh), Wilmington Brewing (Wilmington), Dssolvr (Asheville), + Flying Machine (Wilmington). How? Through their Beer Run program, Lowes Foods takes care of the distribution themselves, stocking up local brews by the truckload directly from the source, then delivering them to their NC grocery stores. Just look for the ‘Beer Run’ sign in the beer aisle.

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