Morning Raleigh, Kayla here. Last week, our team got to visit Lowes Foods + taste wines from their brand new Sunmill Direct wine program, through which the company’s globe-trotting wine purveyors bring back their favorite labels from around the world to Lowes Foods stores in the Carolinas every ~2 months. 🌏 There are no memberships or fees — just international wines that you won’t see in other grocery stores.
Here’s how Sunmill Direct works and why you should #TryThis.
Experience:
Sunmill Direct wine program at Lowes Foods
What we tried (with pricing):
We went to our closest Lowes Foods and met Community Manager Kaitlin, who was a super helpful host. She walked us through Lowes Foods’ Sunmill Wines section to show us this month’s featured wines.
To kick off the new program, Lowes Foods is currently featuring four wines from the Languedoc-Roussillon region of Southern France. We tried all four:
1. Tavel Rosé Domaine des Carabiners
- Currently $19.99/bottle
- Deep pink wine with soft, fruity aroma + lingering taste with well-balanced roundness and acidity
- Pairs well with everything from fish to spicy foods to dessert
- See the vineyard’s website
- Buy it from Lowes Foods
2. Cochon Volant Red 2018
- Currently $14.99/bottle
- Deep red wine with glints of violet, offering fruity aromas with hints of cherry and crushed raspberry for a complex, well-balanced taste
- Pairs well with duck breast, roast pork, roast beef + lamb chops
- See the vineyard’s website
- Buy it from Lowes Foods
3. Red Lirac Domaine des Carabiniers
- Currently $24.99/bottle
- Deep, powerful red wine with smoky notes + aroma of strawberry and spices
- Pairs well with meat, charcuterie + soft cheeses
- See the vineyard’s website
- Buy it from Lowes Foods
4. Caizergues les Magnarelles
- Currently $19.99/bottle
- Ruby red wine with notes of cherries and red plums, offering a complex flavor of spice + minerals with exciting freshness
- Pairs well with grilled meat + pasta
- See the vineyard’s website
- Buy it from Lowes Foods
You can get these by the bottle in the Sunmill Direct section or online. Bonus: These wines will stay on sale for the remainder of their run as featured Sunmill Direct wines — and there’s also a 20% off 3 bottles promotion currently running. Check your local deals to keep tabs on additional sales.
Don’t miss:
Each Sunmill Direct flight is only available for a limited time + while bottles last. (Read: Don’t wait too long to stock up.) The program will change the region where the wines come from every ~2 months.
What we are still talking about:
Our personal favorite of the four bottles was the Cochon Volant, which translates to “flying pig.” Don’t be too impressed with our French — the label was a good clue.
How you can experience this:
Head to the Sunmill Wines section of your nearest Lowes Foods and ask an employee to *direct* you to the Sunmill Direct wines.
Things to know if you go:
- Experience: Sunmill Direct wines at Lowes Foods
- Website: https://lowesfoods.com/en/Sunmill-Direct-Italian-Wines
- Address: Find your nearest Lowes Foods here
- Social: Facebook | Instagram | Twitter
Cheers, Raleigh. Ⓟ
